H&M swimmwear campaign summer 2012

I think you already have seen the H&M bikini campaign for this summer. Skinny, tanned models in colorful bikinis in the water. Sounds like a normal campaign but wait! Have you seen HOW tanned this girls are? Dermatologist already warn: This girls definitely have to much tan. To be that tanne and also have light brown or blond hairs is unhealthy and really bad for your skin. Lying to much in the sun and get sun burned increase the risk to get skin cancer. It also let you get wrinkles and bad skin. Much more bad is to visit the solarium regularly because the high concetration of rays is simply dangerous, especially if you have light skin and/or blond or red hairs.

I think this campaign isn't good. In a way that just isn't a natural tan what we want to see on models. Lots of young girls also want to look like them and maybe risk their own health!

Take a sun bath just when you got sunscreen on. Avoid the intense noon-sun and go to the shade, there you also get tanned!

Model is Isabeli Fontana.

Sunglasses for the new season!

Summer is coming and what fits more than buying new sunglasses for the new season!
En vogue are still big ones, colorful, this season in nude and powder colors!
Ray-Ban is still a classic but we like it rounder, fuller and more feminine!
Here are some of my favorites:

The Dior Glossy 1 in olive

Miu Miu's cat eyes for 2012

The brand's trends (the campaigns of the big labels to their 2012 eyewear):

Dolce & Gabbana likes it animalistic:
black-white zebra print and brown glasses

Aliens like golf!
Gucci's new sunglasses are a modern mix! The legs are classic printed, the glasses are modern

Emporio Armani's revised classics for SS 12

Eye of the tiger!
Miu Miu's 2011/12 eyewear

Hello retro!
Prada's pretty sunglasses for SS 12

God of details!
Jimmy Choo's with classic print on legs

Old model-new print
Michael Kors' 2012ers have now the classic print!

Burberry likes it different!
Cara Delevingne charms with an old-lady-model pimped up with braided bast

Alice Dellal for Chanel's new bag-campaign

Alice Dellal, famous as model with campaigns like MANGO, is the new face of the Boy-Bag-campaign of Chanel. She gives the classic Chanel-image a rude and punky touch but doesn't throw away this classical, vintage side. Her tatoos, and piercings weren't hidden, the opposite! It's the perfect mix of the new cheeky woman and the timeless Coco Chanel. The video was made and prduced by the master himself, Karl Lagerfeld.

Kate Bosworth for Vanessa Bruno

Pure, liberty, dream, happiness, difference, fascination. That is what I think, when I see the new campaign video of Vanessa Bruno. It's not for nothing called "moonlight". The video shows how fascinating oneself and the nature can be, and how happy the simplest things can make you. For me this is a successful, beautiful work:

                                           Model & Acting: Kate Bosworth direction: Stephanie Di Giusto

Isabel Marant's first campaign video!

For this season Isabel Marant made her first campaign video. It should show the ease and the classic of her label, what it absolutely does. I couldn't find it on YouTube, but you can watch it here.
Direction by  Cyrille de Vignemont, Model is Hanna J.

Alexa Chung for Superga

Who doesn't know Alexa Chung and who doesn't love her super cool and easy style. Super cool and easy style? This is absolutely that, what the italian brand "Superga" wants to show. The label is known for it's simple  but cool sneakers. But they never got that popular than the "Converse" chucks. So maybe Alexa Chung will be the right testimonial to change Converse to Superga this seanson. The shoes appear to be that comfortable than the chilly picture of the new collection. Hopefully they are so super as the label's name!