I think you already have seen the H&M bikini campaign for this summer. Skinny, tanned models in colorful bikinis in the water. Sounds like a normal campaign but wait! Have you seen HOW tanned this girls are? Dermatologist already warn: This girls definitely have to much tan. To be that tanne and also have light brown or blond hairs is unhealthy and really bad for your skin. Lying to much in the sun and get sun burned increase the risk to get skin cancer. It also let you get wrinkles and bad skin. Much more bad is to visit the solarium regularly because the high concetration of rays is simply dangerous, especially if you have light skin and/or blond or red hairs.
I think this campaign isn't good. In a way that just isn't a natural tan what we want to see on models. Lots of young girls also want to look like them and maybe risk their own health!
Take a sun bath just when you got sunscreen on. Avoid the intense noon-sun and go to the shade, there you also get tanned!
Model is Isabeli Fontana.
