Stella McCartney presented the ADIDAS Olympic-collection for the 900 british athlets in the tower of London, which the teams are going to wear at the olympics and the paralympics. The sportswear convinces with different shapes of blue and red details in shape of the union jack flag. For Stella was important, that the teams feel safe and that they are proud of their indentity. Marketing Director Nick Craggs also wanted that their are an eye-catcher on the stage and that they only use highest quality and latst technology, so that th british athletes are not only outstanding in their look but even also in their performance. The olympic clothing is going to be wear at the olympics in end of july to the beginning of august and at the paralympics at the end of august to the beginning of september.
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